In 2011 Google announced that it would begin encrypting searches in their web search engine for all users that were logged in to their Google account.
As a result of encrypting these searches, web analytics packages such as Google Analytics would no longer receive all the keyword data about how users found their website. Since then the dreaded (not provided) row has been a pervasive presence in all keyword reports.
SEO practitioners such as myself rely a great deal on the keyword data coming from search engines like Google. We need to know what users are typing in Google’s search box to find our clients’ websites, so that we can make informed decisions about where to focus our SEO efforts. (more…)