by Richard
A couple of weeks ago Google updated its search engine results pages (SERPs) whenever you typed in a location based search – and what a major change! Instead of the ‘Google Seven Pack’ , as it was known, appearing at the top of the main search results like this:
now the results page has changed to move the map over the the right hand column and incorporate both Place and organic search results in the main results, like this:
by Richard
Email has been around for so long now that we all take it for granted – and as a means for growing your business email marketing has probably been forgotten about as the newer, shinier mediums such as social media have come to the fore.
It is, however, still one of the very best ways to maintain and grow a business due to its low cost and nature of being able to get directly in front of customers and potential customers. In fact, for almost every website that we work, getting website visitors to part with their email address is one of, if not the, most important objectives. After all, you’ve worked hard on your SEO/PPC/PR/Social Media (you pick the one(s) that apply!) to get visitors to your site in the first place – wouldn’t it more than careless of you to let them go without at least being able to start a direct relationship with them?
by Richard
In our profession (search engine optimisation specifically) we spend a lot of time researching the keywords that people are typing into the search engines. One of our main tools for doing this is Google’s Keyword Tool – especially as Google has approximately 90% of the UK search market. In recent weeks, Google has been rolling out a new version of the keyword tool, with a redefined interface.
This is fair enough, I’m always in favour of technological advancement! One of the key things that changed as part of this redesign was the loss of the dropdown box that allowed users to show or hide columns of data. Things like the average cost per click, the search trends, etc. This was replaced by a piece of text saying that you could ‘Sign in with your AdWords login information to see the full set of ideas for this search’.
by Richard
I’m sure you’ve seen Google’s new search engine results pages by now – very interesting! As a user, there are now a lot more obvious options for getting results from Google in the left hand column. These options have, of course, been available for quite some time now – it’s just that they were sitting up in the left hand corner of the screen and weren’t so obvious. Results from blogs, for example, were hidden in the ‘more’ options and so a lot of people probably weren’t even aware that this was an option.
But what effect is this going to have, if any, on companies trying to get rankings on Google? Quite a lot! Why? Well, if it’s much more obvious for people to be able to refine their results by clicking on ‘images’ or ‘blogs’ then that’s what people will do. So, getting rankings on Google’s normal web results pages is going to be just part of the battle. Getting results on the ‘images’, ‘blogs’, ‘news’ and ‘map’ pages is going to become increasingly important as more and more people explore these results.
