Image: Rory Jeffers (Creative Director) collecting one of the recent IDI Design Awards
[This is an extract from an article originally published online on SyncNI.com on Friday 18th November 2011]
Following the announcement on the 16th November that the Bank of England is slashing its growth forecasts for 2012, and with many organisations and consumers set to reign in unnecessary spending as a result, just how can businesses remain competitive and stay ahead of their game amidst yet more doom and gloom?
Design has long been seen as a major driver for growth in the UK economy, helping to support innovation, creativity and competitiveness. Typical reactions during recessionary periods are to cut marketing and development spending, yet research has shown that companies that invest in these areas during a recession are 2.5 times more likely to succeed, than those who don’t. Similarly, it has also shown those who invested in their brands during difficult economic times retained their core customers, attracted new clients and emerged stronger as a result.
Rory Jeffers, Creative Director of Pierce Communications commented “In an increasingly uncertain economic climate, where similar products and services are competing with each other, companies need to create unique, compelling offers to their audiences. Investing in brand building, supported by impactful creative design is one way of adding long-term value to your business, retaining and increasing consumer loyalty and driving growth in today’s marketplace”.
For more information on how branding and design can help you remain competitive, contact rory@piercecommunications.co.uk