All industries are competitive. And so many brands are coming to the marketplace all with the same messages. Getting some insight into the “lay of the land” for your market and how best to position your offering as something distinctive or even unique is the main outputs of business and marketing strategy. Market research will measure your market by size, trends and competitor activity and their marketing.
With this insight, we work with clients to support or create a position in the market which elevates them from the price sensitive “Me too” brand scenario. Once we have identified a commercial and distinctive position in the market for your business that becomes the core of your marketing activities and messages.