by PierceComms on 22/11/2011
We are delighted to be chosen as the brand agency for leading jewellery retailer Argento to design and develop a brand identity for “Karma”, a beautiful and eclectic range of pieces, which will be officially launched in stores in early 2012.
As a multi-channel retailer with over 40 stores across the UK and Ireland, this is an exciting opportunity to work with the ever growing and highly successful Argento team. We look forward to seeing the new brand in stores in the new year.
by PierceComms on 21/11/2011
Image: Rory Jeffers (Creative Director) collecting one of the recent IDI Design Awards
[This is an extract from an article originally published online on SyncNI.com on Friday 18th November 2011]
Following the announcement on the 16th November that the Bank of England is slashing its growth forecasts for 2012, and with many organisations and consumers set to reign in unnecessary spending as a result, just how can businesses remain competitive and stay ahead of their game amidst yet more doom and gloom?
by PierceComms on 18/11/2011
The Paper Museum buys, sells and collects paper of scientific, artistic and historic interest. The Museum’s collection is continually being added to and they offer a wide range of paper for sale. We were contacted by the good people at the museum to create a brand and website that showcases their unique and varied offering. The Paper Museum will soon be open 365 days a year.
by PierceComms on 09/11/2011
It was a great night last night, at the CIM Ireland Marketing Excellence Awards, which took place at the Belfast City Hall.
The standard was particularly high this year, and well done goes to all finalists and winners.
We were very proud to have won “Best Brand Development Campaign” along with our client Fleet Financial. Additionally, Fleet Financial also won 1st prize in the “Service Sector – Business to Business” category, while another of our clients, Sepha, was “Highly Commended” in the “Chemicals, Plastics, Pharmaceuticals and Related Industries” category.
Many congratulations to both Sepha and Fleet Financial on a fantastic result.
by PierceComms on 05/10/2011
Following a visit to Uganda last year to experience the extreme poverty people face daily, Richard Moore, Director at Linden Foods, encouraged other local businessmen in Northern Ireland to embark on a unique “Water for Life” challenge to raise much needed funds for the aid effort in East Africa.
by PierceComms on 05/10/2011
We’ve recently completed a total rebrand and naming project with Cargobox (formerly Aqueo) to help position them in their target markets more accurately.
by PierceComms on 03/10/2011
We got some good news on Friday – we heard we are finalists in not 1, but 2 different industry awards for our work. In the Northern Ireland CIM Marketing Excellence Awards 2011, work carried out for 2 different clients is up for nomination in a total of 3 separate categories.
At a national level we are also up for nomination in a category for the UK’s 2011 Marketing Design Awards.
As if that wasn’t good enough, recent hard work to redesign our new stationery has paid off, as it’s to be showcased and published in a French book called the Design and Design Book of the Year Volume Four, which will be published at the end of this year.
All in all – it was a nice way to end the week!
by PierceComms on 19/05/2010
Why the new John Lewis ad is dividing opinion at PC HQ
The first time I saw the new ad for John Lewis, it brought a tear to my eye. Not because it was beautifully shot, which it most certainly is. Not because I wished I’d come up with the idea. And not even because, as yet, we don’t have a John Lewis store in Northern Ireland. No, it made my lip quiver and my eyes moist because it made me think about the inevitable death of all the women in my family: my mother, my wife and even my two young daughters. Now I know that death eventually comes to us all and it’s something we have to deal with. Last week I read a quote that went something like this: “From the moment we are born we are all dying one minute at a time” but I found that inspirational and life-affirming. It made me feel that I had to urgently go out and make the most of all the minutes I have left. But the John Lewis ad simply made me feel sad and a bit upset. I hated them for reminding me about the brief nature of human existence.
