There was a lot of interest at yesterday’s NI Retail Conference by the Belfast Chamber of Trade and Commerce. Guest speakers included the Chief Executive of the Health and Beauty Division at Alliance Boots, Alex Gourlay and The First Minister, Peter Robinson, Simon Hamilton, Minister of Finance and Personnel and Alex Attwood, Minster of The Environment.
The Cynic, the Mouse and the Vigilante
by Gavin
What kind of marketer are you? And you definitely are one. Well, you’re one of the following:
The Marketing Cynic: We all know this type. Prone to outbursts of “Money for old rope”, these individuals appear to have an allergic reaction to all the “fluff” that is marketing. Their approach to marketing is to send Malcolm a bottle of whiskey at the end of the year with a note attached explaining that they’re open again at 8.30am on 27th December.