Image: Rory Jeffers (Creative Director) collecting one of the recent IDI Design Awards
[This is an extract from an article originally published online on SyncNI.com on Friday 18th November 2011]
Following the announcement on the 16th November that the Bank of England is slashing its growth forecasts for 2012, and with many organisations and consumers set to reign in unnecessary spending as a result, just how can businesses remain competitive and stay ahead of their game amidst yet more doom and gloom?



