As a favour to his friend Klaus Junginger - a Brasilian journalist and SEO specialising in online news – our SEO guy Barry did a wee video to show as part of Klaus’s presentation at the OlhóSEO conference in Florianópolis in the south of Brasil.
You can watch Barry’s video above, in which he explains the importance of relevant and keyword-rich header tags for online news. All of Klaus’s slides (in Portuguese) are available on slideshare, including Barry’s video as well as another video contribution from SEO Theory’s Michael Martinez.



In an era when budgets are under greater scrutiny than ever before, it’s becoming increasingly important for Marketing departments to justify spend and demonstrate their impact on the bottom line. Gone are the days when companies were happy to allocate budget to large scale advertising campaigns without ensuring it reached their target audience and met specific business objectives.
When the news broke that Facebook had just acquired Instagram for $1billion, it left many people shocked. But is the news really that surprising?
Now that you’ve had a few days to get used to the changes to the brand pages, what do you think? From what we can see, some brands have been remarkably creative and used their cover photo to really capture their brand. 

