Email has been around for so long now that we all take it for granted – and as a means for growing your business email marketing has probably been forgotten about as the newer, shinier mediums such as social media have come to the fore.
It is, however, still one of the very best ways to maintain and grow a business due to its low cost and nature of being able to get directly in front of customers and potential customers. In fact, for almost every website that we work, getting website visitors to part with their email address is one of, if not the, most important objectives. After all, you’ve worked hard on your SEO/PPC/PR/Social Media (you pick the one(s) that apply!) to get visitors to your site in the first place – wouldn’t it more than careless of you to let them go without at least being able to start a direct relationship with them?