We wanted to extend an official welcome to Rachel Murphy who joins the ranks this month. Former Online and Channels Manager at Bank of Ireland, Rachel joins our ever growing online marketing team as a Digital Marketing Executive. Rachel, working closely with our web design and development team, will focus on developing and enhancing the social media presence of our digital clients.
Rachel is an experienced digital marketer and has managed, delivered, and evaluated online campaigns for customers and stakeholders, while designing and delivering SEO and email marketing strategies including the use of targeted banner ads, affiliate marketing and pay-per-click.
She is a Member of the Chartered Institute of Marketing and a Member of the Chartered Management Institute and holds a BA (Hons) In English from Queen’s University and an MA in Marketing from the University of Ulster.
Retailers interested in learning more about implementing social media strategies and selling online can catch up with Rachel at the upcoming Belfast Chamber of Commerce NI Retail Conference on 5th October where she will present a seminar on “Increasing Sales through digital marketing and social media”.