There was a lot of interest at yesterday’s NI Retail Conference by the Belfast Chamber of Trade and Commerce. Guest speakers included the Chief Executive of the Health and Beauty Division at Alliance Boots, Alex Gourlay and The First Minister, Peter Robinson, Simon Hamilton, Minister of Finance and Personnel and Alex Attwood, Minster of The Environment. Our own Rachel Murphy presented an informative piece on “Increasing Sales through Digital Marketing and Social Media” which was well received. With 40% of UK customers shopping online at least once a week (Reevoo June 2011), digital marketing and social media is a vital online tool which can help boost your bottom line and which should be considered as part of an integrated approach to your overall marketing strategy.
For anyone who missed her presentation or would like to see it again, you can download or review by clicking here.