The CAFRE brand must appeal to a broad spectrum of students looking to undertake full or part time further or higher education agri-food courses. With courses offering diplomas in floristry to degrees in Food Science, the challenge is to direct the CAFRE marketing messages through the most suited channels to reach the relevant target audience. This has seen the brand reach out to many types of students through mediums including literature, outdoor, press, radio, cinema advertising through to online advertising.
