Has there ever been a more important time to talk to young people about training options and future careers?
This was a key consideration when Global Operations Training asked us to create a name and an identity for their Environmental Maintenance Training Programme. From our consultative and creative process, the client chose “Core”. It was short and had an automatic association with skills. It was felt to be both young and modern. In addition, it assisted with the marketing message that “these are the core skills you will need to make it in your future career”