In the midst of a global downturn in all sectors of construction, industry giant, Lagan Construction, was faced with a marked increase in competition for a smaller pool of projects. The response from the marketing team at Lagan was to strengthen their marketing reach, and in particular their online presence. We created a website which showcased the breadth of Lagan’s construction experience. With easy content management, the new website allows for fresh and regular updating. Through an extensive SEO programme we secured 9 top 10 rankings on Google, including 6 in the top 3. Visitor numbers and pages viewed are up 53% and 33% respectively.
