Tesco (Ireland) were keen to establish a social media presence and invited Pierce Communications to pitch for designing and developing their Facebook presence. Within a two week turnaround, we had designed and developed a Welcome page and sub-pages covering the following areas: Tesco Clubcard, Your Local Store, Community, Baby and Toddler, Ladies GAA, and Schools and Clubs.
Our proposal focused on Tesco’s requirements for creating and managing engaging content, as well as providing recommendations for tone of voice and responding to important customer feedback on the page.
To generate awareness and to encourage people to visit Tesco’s new Facebook page, our designs were also translated into point of sale collateral for stores across Ireland.