Like most people who use Facebook, I’ve seen my fair share of ‘Like and Share’ type competitions over the year. These competitions have helped give small businesses a chance to grow their fan base through competitions such as:
- Like our page and share this post to be entered into our competition to win this dress.
- Leave a comment describing the photo in 10 words for your chance to win a weekend break for two.
We’ve all seen them and truth be told have probably all shared one at some stage.
These competitions have always gone against Facebook’s page terms as competitions weren’t allowed to be run using Facebook functions only (Like, comment, or share to enter). A third-party competition app or an email function was always a requirement for any Facebook promotion.