In our profession (search engine optimisation specifically) we spend a lot of time researching the keywords that people are typing into the search engines. One of our main tools for doing this is Google’s Keyword Tool – especially as Google has approximately 90% of the UK search market. In recent weeks, Google has been rolling out a new version of the keyword tool, with a redefined interface.
This is fair enough, I’m always in favour of technological advancement! One of the key things that changed as part of this redesign was the loss of the dropdown box that allowed users to show or hide columns of data. Things like the average cost per click, the search trends, etc. This was replaced by a piece of text saying that you could ‘Sign in with your AdWords login information to see the full set of ideas for this search’.