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SEO and Social Media – webinar slides

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As part of the Irish Internet Association’s Digitise the Nation week, we at Pierce Communications have organised a webinar about the growing convergence of SEO and Social Media.

The webinar was held this morning (May 10th) and seemed to be well received by the attendees. There were lots of great questions asked during the Q&A portion.

This Month in SEO: March/April 2011

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Here is the latest summary of the big news and developments in the world of SEO and internet marketing in the past 4 weeks:

Larry Page takes over as Google CEO [source]
After 10 years with Eric Schmidt at the helm, Google’s co-founder Larry Page is now once again taking control of the company. Page is a different type of CEO than Eric Schmidt and we will undoubtedly see a different Google over the next few years. The wired article linked above contains some very interesting insights in how Google might alter its strategy. Some changes are already immediately apparent: The senior management at Google is shaken up with new roles and new people and Google is increasingly focused on social media – see the next item in this round-up:

Free Webinar: The Convergence of Search and Social

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As part of the Digitise the Nation week organised by the Irish Internet Association, we at Pierce Communications are organising a free webinar titled “The Convergence of Search and Social,” on Tuesday May 10th at 10:00 AM.

With Google now firmly on the road of socialising their results (with Google+1 for example), it’s important to understand how SEO and Social Media can work together and shouldn’t be considered separate disciplines any longer.

This Month in SEO: February/March 2011

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Welcome to the first in a new series of regular blog posts here on the Pierce Communications blog, where we’ll be giving an overview of the latest developments in SEO and Internet Marketing.

Below are summaries of the biggest news and latest devel0pments in the world of search:

SEO and Social Media – Piercing the Hype

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(This article originally appeared in the March 2011 issue of Business Eye magazine)

Anyone trying to keep up to date with the latest goings-on in the world of online marketing will know that there are a lot of mixed signals being sent out. The game seems to change from one day to the next, with new hypes and schemes to make money online popping up on blogs and news sites all too frequently.

Google’s ‘Farmer’ Update Penalises Low Quality Content

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Last week, in response to growing criticism of low quality websites in its search results, Google implemented a major update to its ranking algorithm.

Google claims that this update, unofficially named the Farmer update* (as it was intended to reduce the presence of low quality content farms in Google’s search results), has affected the results showing for almost 12% of all search queries.

Social Influence on Search

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The online realms of search and social media are continuing to drift ever closer. What SEO professionals have suspected for a while was confirmed last week in an interview with representatives of the two big search engines: what happens on social media sites like Facebook and Twitter affects the rankings of websites in Google’s and Bing’s search engine results.

Google Places Update

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A couple of weeks ago Google updated its search engine results pages (SERPs) whenever you typed in a location based search – and what a major change!  Instead of the ‘Google Seven Pack’ , as it was known, appearing at the top of the main search results like this:

Google Places Before Screenshot

now the results page has changed to move the map over the the right hand column and incorporate both Place and organic search results in the main results, like this:

Exorcise Your Google Ghost!

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A video about exorcising your inner ghost!

How to Turn Internet Marketing Strategy into ROI Reality

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Date: 02/06/2010 (9:00am – 4:15pm)

Venue: Ramada Encore, St. Anne’s Square, Belfast (CS Lewis Room)

Cost: £95pp + VAT ( or book 2 places for £160 + VAT)