by Richard
A couple of weeks ago Google updated its search engine results pages (SERPs) whenever you typed in a location based search – and what a major change! Instead of the ‘Google Seven Pack’ , as it was known, appearing at the top of the main search results like this:
now the results page has changed to move the map over the the right hand column and incorporate both Place and organic search results in the main results, like this:
by Richard
I’m sure you’ve seen Google’s new search engine results pages by now – very interesting! As a user, there are now a lot more obvious options for getting results from Google in the left hand column. These options have, of course, been available for quite some time now – it’s just that they were sitting up in the left hand corner of the screen and weren’t so obvious. Results from blogs, for example, were hidden in the ‘more’ options and so a lot of people probably weren’t even aware that this was an option.
But what effect is this going to have, if any, on companies trying to get rankings on Google? Quite a lot! Why? Well, if it’s much more obvious for people to be able to refine their results by clicking on ‘images’ or ‘blogs’ then that’s what people will do. So, getting rankings on Google’s normal web results pages is going to be just part of the battle. Getting results on the ‘images’, ‘blogs’, ‘news’ and ‘map’ pages is going to become increasingly important as more and more people explore these results.
